Kudos to Nikon for shooting their D5100 commercial on a D5100 - thats a no-brainer. But why does Nikon brag about the 1080p picture quality in the commercial then post it at only 360p?
The “Man of Action” spot for the new Nikon D5100 features Kutcher as the hero in an action sequence, ready to go toe-to-toe with the villain when things don’t quite go as planned. Cinematography was directed by award-winning Director of Photography Matthew Libatique, ASC (Black Swan, Iron Man), and the entire spot was filmed in full HD (1080P) using the Nikon D5100.
“As a cinematographer, I enjoy working with the latest gear to push the boundaries of what’s creatively possible with a camera,” says Matthew Libatique, ASC. “The D5100 is a consumer camera that delivers excellent HD video quality. It was fun working with it on a commercial shoot and it delivered on giving the piece a new look."
The Nikon D5100 is a versatile D-SLR camera that lets consumers unleash their creative potential with smart features like a 3-inch rotating LCD and the unique Effects mode that can be applied to photos and video.
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