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Thursday, June 2, 2011

Nikon D5100 Commercial shot with a D5100

Kudos to Nikon for shooting their D5100 commercial on a D5100 - thats a no-brainer. But why does Nikon brag about the 1080p picture quality in the commercial then post it at only 360p?

See more of Ashton's Nikon adventures here.

Nikon's press folks say:

The “Man of Action” spot for the new Nikon D5100 features Kutcher as the hero in an action sequence, ready to go toe-to-toe with the villain when things don’t quite go as planned. Cinematography was directed by award-winning Director of Photography Matthew Libatique, ASC (Black Swan, Iron Man), and the entire spot was filmed in full HD (1080P) using the Nikon D5100.

“As a cinematographer, I enjoy working with the latest gear to push the boundaries of what’s creatively possible with a camera,” says Matthew Libatique, ASC. “The D5100 is a consumer camera that delivers excellent HD video quality. It was fun working with it on a commercial shoot and it delivered on giving the piece a new look."

The Nikon D5100 is a versatile D-SLR camera that lets consumers unleash their creative potential with smart features like a 3-inch rotating LCD and the unique Effects mode that can be applied to photos and video.

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