Sept. 12, 2012 via Hasselblad Press/Photos courtesy Hasselblad Hasselblad is set to launch a new flagship H5D medium
format camera series.
Hasselblad's next generation H System camera will be
showcased at the Hasselblad press conference at photokina, Cologne, Germany
(Tuesday Sep 18: 2pm-3pm). The H5D features a modernized design and a complete
new electronic engine to pave the way for ultimate quality imaging, for print
ready JPEG files, and for a smooth and intuitive user interface. The camera is
billed by the Sweden-based company as the latest step in the evolution of the
best high-end camera system in the world.
Hasselblad H5D-50 with 100mm F2.2 Lens
Aimed at high-end professional users the H5D offers:
• New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on
35 mm DSLR format.
Hasselblad HCD 24mm F4.8
•New Macro Converter, for superb close-up performance with
wide angle lenses.
•RAW + JPEG mode for quick preview and print.
•New True Focus II provides unique, accurate focus and
Immediate Focus Confirm.
•Full access to camera information and image preview on
rear in tethered mode.
•The largest, brightest viewfinder image on the market.
•New larger, more ergonomic buttons and an easier to read
•New sealing for improved weather proofing plus new sensor
unit safety lock.
•Optional battery adapter for standalone operation of
digital capture unit.
• Ultimate image quality with Hasselblad Natural Color
• A choice of software: Hasselblad Phocus 2.7 and Adobe®Lightroom® 4 both included.
Peter Stig-Nielsen, Hasselblad's Director of Professional
Camera Products said, "Customers will immediately notice the new-look and
improved ergonomics and this progressive system also brings upgraded
performance on a number of levels. Hasselblad is a world-leader with an
unmatched and comprehensive range of lenses. Now that line has been extended
with the new wide angle HCD 4.8/24 mm lens, which offers the same performance
as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format.
Additionally, our new Macro Converter provides excellent close-up performance
with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro
He added, "Our new True Focus II further advances
focusing accuracy after re-compose, and an intuitive focus check has been
added. The new hardware architecture allows for delivering print ready JPEG
files in addition to the superb RAW files. And we have re-written the user
interface to achieve a smooth and intuitive operation. All in all we believe
the H5D Camera series will provide the ultimate high-end addition to any
serious photographer's capture equipment."
The H5D Series will be available as models with 40, 50
and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will
start shipping in December 2012. For my review of the Hasselblad H4D-40 click here.
Roberta, Bonnie and I at the Hollywood sign w/Mercedes and Motorola cell phone circa 1988.
Having just found this image some thoughts come to mind: a) I was a lot thinner, b) I had a lot more hair, c) I miss that white sweatshirt from the Santa Barbara Film Festival, d) look at the size of that cell phone, and e) yeah, was a time I could afford a Mercedes.