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Hasselblad H5D-50 |
Sept. 12, 2012 via Hasselblad Press/Photos courtesy Hasselblad
Hasselblad is set to launch a new flagship H5D medium
format camera series.
Hasselblad's next generation H System camera will be
showcased at the Hasselblad press conference at photokina, Cologne, Germany
(Tuesday Sep 18: 2pm-3pm). The H5D features a modernized design and a complete
new electronic engine to pave the way for ultimate quality imaging, for print
ready JPEG files, and for a smooth and intuitive user interface. The camera is
billed by the Sweden-based company as the latest step in the evolution of the
best high-end camera system in the world.
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Hasselblad H5D-50 with 100mm F2.2 Lens |
Aimed at high-end professional users the H5D offers:
• New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on
35 mm DSLR format.
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Hasselblad HCD 24mm F4.8 |
• New Macro Converter, for superb close-up performance with
wide angle lenses.
• RAW + JPEG mode for quick preview and print.
• New True Focus II provides unique, accurate focus and
Immediate Focus Confirm.
• Full access to camera information and image preview on
rear in tethered mode.
• The largest, brightest viewfinder image on the market.
• New larger, more ergonomic buttons and an easier to read
display style.
• New sealing for improved weather proofing plus new sensor
unit safety lock.
• Optional battery adapter for standalone operation of
digital capture unit.
• Ultimate image quality with Hasselblad Natural Color
Solution.
• A choice of software: Hasselblad Phocus 2.7 and Adobe® Lightroom® 4 both included.
Peter Stig-Nielsen, Hasselblad's Director of Professional
Camera Products said, "Customers will immediately notice the new-look and
improved ergonomics and this progressive system also brings upgraded
performance on a number of levels. Hasselblad is a world-leader with an
unmatched and comprehensive range of lenses. Now that line has been extended
with the new wide angle HCD 4.8/24 mm lens, which offers the same performance
as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format.
Additionally, our new Macro Converter provides excellent close-up performance
with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro
lens purchase."
He added, "Our new True Focus II further advances
focusing accuracy after re-compose, and an intuitive focus check has been
added. The new hardware architecture allows for delivering print ready JPEG
files in addition to the superb RAW files. And we have re-written the user
interface to achieve a smooth and intuitive operation. All in all we believe
the H5D Camera series will provide the ultimate high-end addition to any
serious photographer's capture equipment."
The H5D Series will be available as models with 40, 50
and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will
start shipping in December 2012.
For my review of the Hasselblad H4D-40 click here.